Born from sound. Built as The J’s.
Who are The J’s?
The J’s are a seven member sonic collective, born from sound and connected through resonance. Each has their own voice, their own universe - together, they form something entirely new.
Meet the Members
E
A spark of energy, quick to shift
and impossible to contain.
Listen to Our New Album!
We Are
The Js: A Music IP Universe Anyone Can Build On—and Earn From
For creators, fans, brands, and investors: The Js is a music-driven, on-chain IP and commerce platform where you can remix, resell, and launch new products on shared IP—with programmable revenue splits baked in.
A next-gen “band” that doubles as a scalable, co-owned creative economy.
AI Is Flooding the World with Content. Ownership Hasn’t Caught Up.
Generative AI has changed the game:
Music, visuals, and stories can now be produced at near-zero marginal cost.
Platforms and labels are racing to own the models and the IP.
Creators are treated as interchangeable. Fans are treated as metrics.
The result:
Content becomes infinite, but participation in the upside remains closed.
The Js exists to demonstrate another path:
Creators can legally remix and resell the IP—and own part of the upside.
Fans and communities become distributors and cosellers, not just eyeballs.
Brands and investors can back a scalable, composable IP network instead of a single act.`
For Creators and Influencers
The Js is a living universe of music, characters, visuals, and lore that you can freely plug into—to make remixes, merch, stories, shows, tools, and more—with a clear legal and economic framework.
For Investors and Superfans
The Js is an IP-first, protocol-powered network that captures value through core Js content releases, revenue shares on derivative products and experiences, and on-chain commerce that can scale beyond a single brand.
For Brands & Strategic Partners
The Js is a cultural engine you can align with—a flexible IP layer and community that can power campaigns, events, activations, and co-branded experiences in the AI and Web3 era.
Think: a Marvel-style universe meets a record label meets Shopify—for open, programmable culture.
How The Js Creates—and Shares—Value
Generative AI has changed the game:
IP Layer – The Js Universe
Original tracks, stems, visuals, characters, and lore—designed from day one to be remixed and extended. Licensed under a16z’s CBE-NECR-HS and CBE-PR-HS, so usage rights are explicit and defensible.
Participation Layer – Creators & Operators
Musicians, designers, writers, educators, event organizers, devs, and brands build on The Js. Each new product—remix, track, merch drop, course, or event—has predefined revenue splits between the core IP and the people who created and operate it.
Protocol & Commerce Layer – Cosellers & Attribution
Every asset becomes a trackable, sellable link. Cosellers—fans, influencers, communities, brands—share links and receive automatic commissions. On-chain attribution logs who contributed, who distributed, and how revenue is split.
Creators can launch. Fans and brands can distribute. Investors and partners get exposure to a growing network of IP, products, and transactions—not just a single act.
How Money Flows Through The Js
We’ve designed The Js so the business model is clear for investors, fair for creators, and scalable for partners.
The Js Core
The Js Core Earns From:
Music, visuals, and stories can now be produced at near-zero marginal cost.
Platforms and labels are racing to own the models and the IP.
Creators are treated as interchangeable. Fans are treated as metrics.
Community & Ecosystem
Creators, Cosellers & Operators Earn From:
Creators: Direct revenue from products they launch using Js assets—music, visual art, writing, courses, tools.
Cosellers: Commissions on any sales they drive through trackable links and embedded storefronts.
Operators: Profits from Js-themed or Js-powered events, venues, and experiences, while The Js benefits from IP and brand growth.
Every meaningful contribution—creating, curating, distributing, or operating—has a designed revenue pathway.
Who We’re Building With—Right Now
Early Adopter Creators
You want to be early in a movement that treats your creativity like equity, not just content. The Js lets you legally build on top of a growing IP universe and gives you tools to track your earnings and your impact.
Remix The Js tracks and publish your versions.
Design Js-themed visuals, covers, and merch.
Build narrative projects—podcasts, fiction, video essays, interactive experiences.
Launch educational offerings using Js content and brand.
Early-Stage
Investors
You’re looking for a compounding IP and network-effects play, not just a single artist bet. The Js is an extensible IP platform with clear legal frameworks and multiple revenue lines at the intersection of AI, music, creator economy, and Web3.
Exposure to core Js IP, derivative ecosystem products, and protocol fees.
Visibility into ecosystem activity via on-chain attribution and dashboards.
A team and structure engineered for experimentation and scale.
Brand & Strategic Partners
You want a way to speak natively to AI-era culture without building an IP universe from scratch. The Js offers flexible, co-creative ways to show up—events, campaigns, activations, tools—grounded in a coherent storyworld.
Co-create branded content, series, or narrative arcs with The Js.
Anchor events, conferences, or campaigns in The Js universe.
Pilot new formats—co-branded remixes, digital collectibles, activations—with clear measurement and economics.
Open, Investable, and Safe by Design
Open IP doesn’t have to mean legal chaos. The Js runs on a16z’s CBE (Can’t Be Evil) licenses, architected for the Web3 and AI era.
CBE-NECR-HS –
Non-Exclusive Commercial Rights + Hate Speech Clause
Grants commercial rights to use The Js IP—music, stems, images, lyrics, memes, merch, and more. Lets creators and partners remix, resell, and launch products confidently, with explicit hate-speech and toxicity protections.
CBE-PR-HS –
Personal Rights +
Hate Speech Clause
Grants broad personal-use rights for certain non-commercial content like behind-the-scenes material, private demos, and restricted stories. Encourages sharing and exploration without uncontrolled commercial exploitation.
On-chain attribution makes contributions and value flows transparent and auditable, and rights can be revoked in severe cases of abuse. For creators, this means clarity. For investors and partners, it means the IP isn’t a legal free-for-all.
Why This Model Wins as AI Scales
As AI commoditizes production, the real moats move to ownable, extensible IP universes; networks of engaged co-creators and cosellers; and infrastructure that turns participation into revenue.
The Js is built exactly at that intersection:
AI helps us scale content and experimentation.
Open licensing lets a global base of creators and partners build on top.
Commerce and attribution rails ensure the economics are programmable and trackable.
For creators, this is a chance to help define the new default for music work.
For investors and partners, it’s a structured way to back a network-native, multi-revenue IP platform from the ground floor.
Where We Are—and What’s Next
Early creators already publishing remixes, visuals, and lore.
First waves of coseller revenue flowing to fans and partners.
Initial pilots for events, experiences, and tools in motion.
Where We Are—and What’s Next
Launch of the first season of Js content and narrative arcs.
Expansion of creator and coseller tooling, analytics, and dashboards.
Strategic partnerships with platforms, brands, and conferences.
Formalizing ecosystem funding and governance structures.
Creators: we’re inviting the first 100–500 builders into the universe. Investors: we’re in active conversations with early-stage partners who understand networked IP. Brands: we’re looking for a small set of flagship co-creations to define what “AI-era music collaboration” looks like.
Join The Js in 3 Simple Paths
Path 1 – Creators
Download the Creator Starter Pack (stems, visuals, lore). Remix, design, write, or produce. Publish through our rails, set your splits, start earning.
Path 2 – Investors & Builders
Access a short deck and model overview. Explore our roadmap and current ecosystem data. Connect with the team to discuss fit and structure.
Path 3 – Brands & Strategic Partners
Explore example activations, events, and co-branded concepts. Identify where The Js can amplify your narrative. Co-design a pilot with clear creative and business objectives.
Business Model & Partnership FAQ
FAQ 1
Question: What exactly can creators do with The Js content?Answer: Under our CBE licenses, you can legally remix, adapt, and build commercial products using approved Js assets, within clear guardrails on hate speech and abuse. We provide templates and tools so you know exactly what’s allowed.
FAQ 2
Question: How do investors benefit beyond a single band/artist?Answer: The Js is structured as an extensible IP platform and protocol. Revenue comes from core Js IP, derivative ecosystem products, and transaction fees from commerce and coselling—creating exposure to a growing network, not just one act.
FAQ 3
Question: How do brands integrate without diluting the universe?Answer: We collaborate on narrative-aligned campaigns and experiences where the brand becomes part of The Js storyworld—rather than just placing a logo on top. All with clear measurement and co-ownership of outcomes.
FAQ 4
Question: Do participants need to be “Web3 experts”?Answer: No. Creators and partners interact through familiar dashboards and flows. The on-chain infrastructure operates behind the scenes to handle attribution and revenue routing.
This Is More Than a Band. It’s a New Default for Creative Work.
In a world where AI can generate endless music and media, the real question isn’t who can make a song—it’s who owns the culture around it, and who shares the upside.
The Js is a live experiment in:
Open, extensible IP
Shared ownership and revenue
Human + AI collaboration at scale
If you’re a creator who wants to build the future rather than react to it, an investor who believes networks beat hierarchies, or a brand looking for an authentic way to show up in the AI era—now is the time to join early.
The Js: A band, a protocol, and a movement for co-created culture.